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Trend in terms of digitalisation
The digital share of operating revenues increased compared with the previous year by 3 percentage points to over 50 per cent. The increase in advertising revenue of 4 percentage points is due to the growth in the area of online advertising. Digital growth in revenues from classifieds and services (+2 percentage points) is being driven by the recovery enjoyed by job advertisements. The trend in terms of revenues from subscriptions and individual sales (+2 percentage points) reflects the shift from print to digital subscriptions, with any dual subscriptions being allocated to the print share.
Marketing and brokerage revenue and revenues from print and logistics are, by definition, either completely digital or print, so they do not appear in the graphic.