Managing Director: Michi Frank
|in CHF mn||2022||2021||Change|
|Advertising revenue 1||46.8||27.0||73.7%|
|Classifieds & services revenue 1||10.6||0.2||4605.3%|
|Commercialization revenue 1||124.5||133.5||–6.7%|
|Other operating revenue 1||9.1||12.6||–27.2%|
|Other income 1||0.5||1.3||–62.4%|
|of which organic revenues 2||191.5||174.5||9.8%|
|Operating expenses 3||(141.5)||(129.6)||9.2%|
|Share of net result of associates / joint ventures||0.0||0.1||–80.9%|
|Operating income / (loss) before depreciation and amortisation (EBITDA)||50.1||45.0||11.2%|
|Margin 4||26.1%||25.8%||0.3 %p|
|Depreciation and amortisation||(28.9)||(9.8)||194.5%|
|Operating income / (loss) before effects of business combinations (EBIT b. PPA)||21.2||35.2||–39.9%|
|Margin 4||11.0%||20.2%||–9.1 %p|
|Depreciation and amortisation resulting from business combinations||(13.8)||(15.9)||–13.4%|
|Operating income / (loss) (EBIT)||7.4||19.3||–61.8%|
|Margin 4||3.8%||11.0%||–7.2 %p|
|Operating income / (loss) (EBIT adj.)||21.2||34.4||–38.5%|
|Margin 4||11.1%||19.7%||–8.7 %p|
|Number of employees (FTE) 6||674||626||7.6%|
1 Includes third-party revenue and revenue vis-à-vis other TX segments.
2 Includes only companies and activities that were included in the scope of consolidation for the entire reporting period 2022 and 2021. There were no changes in the Goldbach segment.
3 No IAS 19 pension costs (as in segment reporting).
4 The margin relates to revenue.
5 Normalisation effects:
– Hardship payments for NEO ADVERTISING SA (2021: CHF –0.8 million).
– Amortisation resulting from business combinations (2022: CHF 13.8 million; 2021: CHF 15.9 million).
6 Average number of employees, excluding employees in associates / joint ventures.
Goldbach markets and brokers advertising across the following areas: TV, radio, print, online, mobile, out-of-home advertising and performance marketing. The segment includes, among other things, the fully consolidated majority interests in the video marketer Goldbach Media (54%), the online marketer Goldbach Audience (50.1%), the title marketer Goldbach Publishing, the audio marketer Swiss Radioworld (54%), the out-of-home marketer Neo Advertising (52.3%), the centralised centre of expertise for technology and services known as Goldbach neXT and the digital agency dreifive. Goldbach has a presence in Germany with Goldbach Germany and Jaduda, and in Austria with Goldbach Austria.
The advertising inventories originate mainly from TV broadcasters (groups), radio stations, owners of outdoor advertising spaces or providers of sites for outdoor advertising spaces, websites (online publishers) and newspaper publishers. Through the integration of Goldbach into TX Group, Goldbach has also been marketing TX Group advertising inventories since 2020.
Goldbach saw revenues grow in the 2022 reporting year thanks to out-of-home advertising, with new inventories being secured. The other categories were not capitalised as in the previous year, due to the decline in usage and the challenging environment in the advertising market. Goldbach has invested in transforming the company and in the development and expansion of a cross-media booking platform, which whereby the previous year’s results could not be matched. Two strategically relevant acquisitions were made with AdUnit and the out-of-home advertising marketer Clear Channel. This will strengthen Goldbach’s already excellent position. The proposed merger of Clear Channel Schweiz and Neo Advertising will significantly increase the offering in the out-of-home area.