Digitalisation

Despite the integration of the digital TX Markets platforms into SMG, the digital revenue still accounts for over half of overall revenues at 53 per cent. Digital growth continued in 2022 as well in terms of advertising revenues and revenues from subscription sales.

The digital share of advertising revenues and the digital share of revenues from classifieds & services include all revenues that were not generated in relation to a print product. In the digital share of revenue from subscriptions and single sales, exclusively digital-only subscriptions are considered - dual subscriptions are considered part of the non-digital share. By definition, revenue from commercialisation and intermediary activities and print and logistics revenues are fully digital respectively non-digital. Revenue from barter transactions, intersegment revenue, and the two positions other operating revenue and other income are not included in the calculation of the key figure.