The Swiss public
The titles published by Tamedia and 20 Minuten and the advertising space marketed by Goldbach have a significant role to play in shaping social discourse in Switzerland by offering platforms for dialogue. Classic media coverage in print and online formats is regularly supplemented with public panels (such as the Tages-Anzeiger panel) which are moderated by our own journalists and always meet with great interest among the population at large. TX Group is aware of its responsibility and firmly believes that it contributes significantly to social debate and to strengthening liberal society and Swiss democracy – with high-quality journalism based on factual and neutral reporting that is not only for consumption by the population but is also authentically inclusive. TX Group operates in a complex market environment that is undergoing comprehensive transformation as a result of digitalisation. Against the backdrop of this ongoing, far-reaching digital transformation, it is the sustainable entrepreneurial goal of TX Group as an independent company to continue to offer high-quality journalism with utility value. At the same time, the company works together with the industry as a whole to actively shape Swiss media policy. For this, regular dialogue with political decision-makers at national and cantonal level is indispensable. This takes place on an ongoing basis via senior and top management, those responsible for public affairs in TX Group, and also in the form of events.