Innovative products and services
Innovative products and services have an important role to play in sustainable economic success. TX Group’s diverse range of services is based on professional collaboration within the individual companies, cross-Group networking and partnerships with third parties. The focus is on continuous development and the aim is to ensure this by means of ongoing promotion of innovative products and services. For example, TX Group supports the Media Technology Center at ETH, which it co-founded and which seeks to shape the future of media technology. In order to boost interest and demand on the part of customers, the companies work constantly to offer new, innovative products. In recent years, this has enabled the creation of new products in the form of new content, podcasts and virtual reality experiences, as well as new distribution platforms such as streaming services and social media. The new markets being developed generate new sources of revenue, thereby strengthening the Group’s diversification. In journalism, advertising marketing and the investment portfolio, the focus is on various trends and the resulting newly established and further evolved products in terms of offerings and portfolio orientation: the use of artificial intelligence in journalism, creation of target group-specific offers (subscription models and the 20 Minuten Social Media First strategy), digitalisation of booking processes (advertising marketing) and replay ads in response to changing TV viewing habits, and creation of a Ventures Fund for the purpose of diversification.