Partners and major clients
This stakeholder group comprises media companies, including publishing houses and TV/radio stations, which commission the Goldbach subsidiary to market advertising space in the programmes, broadcasts, print products, websites and outdoor advertising space (these are referred to as inventories) that they produce, as well as companies that regularly place large-scale orders with Tamedia’s printing centres. Close coordination takes place with partners in connection with advertising marketing and placement. Media companies that are customers of the printing centres express their concerns directly to the contact persons responsible. It regularly happens that the management of the printing centres or the management of Tamedia are involved as well. Discussion may take place about ecological aspects of the production of newspapers and magazines, for example.